Thursday, 22 October 2015

The Impact of Writing on the Brain

Part of my painting of a canal bridge in Skipton, North Yorkshire. UK.

The Impact of Writing on the Brain
Pam Hurley

The ability to write well is a powerful tool.  It’s a skill that captures people’s attention,
persuades, solves problems, and leaves an emotional impression. 
A well-written document can easily sway a powerful audience, be they clients or co-workers. 
Not convinced?  Keep reading!

This infographic below, “Amazing Facts on Writing and How it Affects our Brain,”
reveals some fascinating details about how authors and readers respond to good and bad writing.
The act of writing itself stimulates an important system in the brain known as
the reticular activating system (RAS), which is responsible for filtering
and processing information.  When you physically write something down,
the RAS focuses more closely on processing what you write. 
This, in turn, increases your ability to remember it.
Now, how do you ensure that an audience also remembers?  
The key is presenting your information in an engaging way. 
On paper, or even on a computer screen, the way your words are organized is key.
The act of reading PowerPoint slides for example,
where information is usually listed in bullet point form, doesn’t engage,
but activates only the areas of the brain that process language
for the purpose of interpreting meaning. 
Without variation, readers aren’t inspired to think any further about what they see.
In contrast, organizing information strategically keeps the audience hooked. 
Not all facts should be listed in the same format, and the evolution of the message
should be clear.  Writing an engaging document is similar to telling a story orally. 
Your audience should be able to tell that you’re building upon your introduction
to get to the conclusion.
Additionally, using descriptive language, including action words,
appeals to the motor cortex part of the brain. 
The cortex works to trigger a sensory response in readers that they’ll remember later. 
However, overused or cliché words don’t have the same sensory effect in that
they’re simply processed for understanding as are  the PowerPoint bullets and are easily forgotten.
All of Hurley Write, Inc.’s courses cover the basics of good writing, from using language effectively,
to proper sentence structure, and to ensuring engaging organization.

As a writer, you likely practice your craft without really thinking about how the process of writing affects your brain. However, it is pretty fascinating the way that our brains are hardwired
to interpret the written word. You might not realize how much of an effect that reading and writing 
has on the brain, or what is happening in the brain as you write down a story or read a novel.
In order to improve your writing skills, it’s helpful to know how writing and reading work
in the human brain so that you can create written content
that will have the most effect on the reader.
Check out this intriguing infographic to learn more about the connection between writing
and the brain. It just might give you some insight into how you can become a better
and more effective writer and understand how your stories affect your readers.
Infographic picture
Writing Stimulates Our Brain’s Memories
Many scientists have done studies on how we understand reading and writing,
with some pretty interesting results. They have found out about why stories
help us remember information better than lists of facts
and how our brains react to descriptive passages.
They have even discovered the scientific why clichés are so boring and should be avoided in writing. It turns out that our brains become de-sensitized to metaphors and sensory language
that are used too often and these phrases no longer produce the same reaction in the brain.
That is why being original is so important in your writing.
Ian Arnison-Phillips is a writer who believes that when guest blogging, it is important
to focus on your craft and how your brain interprets the written word to create interesting material.

You can TCR software and engineering manuals for spontaneously recall – or pass that exam.
I can Turbo Charge Read a novel 6-7 times faster and remember what I’ve read.
I can TCR an instructional/academic book around 20 times faster and remember what I’ve read.
Introduction to Turbo Charged Reading YouTube
A practical overview of Turbo Charged Reading YouTube  
How to choose a book. A Turbo Charged Reading YouTube
Emotions when Turbo Charged Reading YouTube

Advanced Reading Skills Perhaps you’d like to join my FaceBook group ?

Perhaps you’d like to check out my sister blogs:     gives many ways for you to work with the stresses of life          take advantage of business experience and expertise.

To quote the Dr Seuss himself, “The more that you read, the more things you will know.
The more that you learn; the more places you'll go.”

No comments:

Post a Comment

Your opinions, experience and questions are welcome. M'reen