Marigold.
Throw your Kindles and Kobos to the wind – and
start building some more bookshelves.
For the age of the ebook is nearing its end.
That is according to the founder of Waterstones, Tim
Waterstone,
who said last month that he had read and heard
‘more garbage about the strength of the ebook revolution than
anything else I’ve known’.
He told an audience at the Oxford Literary Festival that
the printed book
is ‘one of the most wonderful, really successful consumer
products of all time’.
He said: ‘The product is so strong, the interest in
reading is so deeply rooted in the culture
and human soul of this country that it is immovable. The
traditional, physical book is hanging on.
I’m absolutely sure we will be here in 40 years’ time.’
Waterstone added: ‘The ebooks have developed a share of
the market, of course they have,
but every indication – certainly from America – shows the
share is already in decline.
The indications are that it will do exactly the same in
the UK.’
He was referring to statistics released by the
Association of American Publishers
which revealed that adult ebook sales were up by just 4.8
per cent in 12 months,
compared with an 11.5 per cent increase for hardcover
reads.
Julie Burchill, author of Sugar Rush, has written more
than a dozen books over the years.
But for her new title, Unchosen, she chose to shun the
traditional publishers
in favour of crowdfunding website Unbound and said that,
for a lot of writers,
any kind of publication is met with gratitude and relief.
Paraphrasing playwright Alan Bennett’s response to
questions about his sexuality,
she told Metro: ‘I’m a bit out of the loop these
days. Asking me to comment on what format
I’d like to be published in is akin to asking a parched
man in the desert if he’d prefer Evian or Perrier.’
Video was supposed to have killed the radio star. It
didn’t.
So why do we assume the printed book will have to be
obliterated by a newer technology?
Simon Mellins, who works on ebook production for a major publisher
Simon Mellins, who works on ebook production for a major publisher
and is the author of the One Zero One Books blog, isn’t surprised by Waterstone’s
declaration, pointing out that Amazon and co ‘damaged the man’s life’s work ‘.
He said: ‘The initial meteoric rise in sales was clearly
a result of people buying their first e-reader
or tablet and “stocking up”. We don’t judge other goods
by this absurd standard,
where steady sales volumes equals imminent decline.
‘Meanwhile, the industry is transitioning to a new
standard, which allows for rich content
inside ebooks, including audio and video, animation, games
and more,
as well as vast improvements to accessibility. Many
sight-impaired readers are massively empowered by ebooks, with variable font
sizes and automated read-along features.’
Mellins continued: ‘Most ebook fans still buy physical
books too. Just as vinyl sales are climbing
in this age of MP3 and streaming, ebook buyers still
“fetishise” the printed form, perhaps more than ever now that our books are
more ephemeral, and we buy our favourite books as treasured objects. But I
really don’t need some potentially pulpy novel I want to read on the Tube to be
in print.
‘Many people don’t even want some books on paper. They
read books they’d otherwise
be too ashamed or embarrassed to read in public – just
look at the rise in sales of erotica and, amusingly, religious texts in ebook
form.’
Literary agent Jonny Geller, whose authors include John le Carré, Howard
Jacobson and Monica Ali, said new approaches are being tried all the time,
ranging from publishers trying out subscription models in the form of online
book clubs to ‘bundling’ (selling printed and electronic books together).
‘Ebooks have, in some ways, saved the book business by
introducing a whole new generation
of readers to new authors and have provided a huge profit
margin for publishers,’ he said.
‘At the same time, the share the author receives has
dwindled.
On the whole, authors do not seem to be either optimistic
or pessimistic about ebooks –
as long as people still want to read. The rest is maths.’
Simon Maylott, chief executive of ‘collaborative’ ebook
publisher Autharium,
said:
‘To suggest that the ebook is merely a format fad is to
ignore the impact the internet
and digital media consumption habits have had on nearly
every other industry.’
And his message for the doom-mongers? ‘Everybody keep
calm, the ebook is here to stay.
Overall, the trend is up year on year and has been
consistently so for the past five years.
‘So unless book buyers decide that the benefit of the
smell and feel of paper is more important
to them than the convenience of: being able to carry a
library around in their pocket;
being able to easily discover or reference a section of a
book; adjusting font sizes;
being able to link easily to and discover more related
information; being able to find a book
that never goes out of print; having the benefit of
purchasing and reading rather than
popping into town to find your latest read… then things
are not going to go back to the old days.’
http://metro.co.uk/2014/04/07/the-reported-decline-of-the-ebook-has-been-greatly-exaggerated-4688830/
7/4/14 The
reported decline of the ebook has been greatly exaggerated
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